Surveys that matter

For brands that care

Optibrand Solutions

Surveys that matter solve problems.

They identify opportunities & situations that require urgent attention.

They enable you to structure, control, and scale the conversation.

They provide insight & assurance when making high-impact decisions.

They express the importance of your initiative through design consistent with the rest of your physical and digital branding.

Optibrand Solutions

Brands that care make it their culture.

They are principled and embody their values.

They empower and invest in the development of their employees.

They proactively seek out & swiftly act on feedback.

They leverage feedback systems to create continuous improvement.

Optibrand Solutions

We help brands that care get the answers they need to deliver the experiences their customers & employees deserve.

Our Process



Based on needs & pains we uncover, we’ll collaborate to set goals, objectives, and metrics for your initiative & develop a strategy designed to meet them.



With strategy in place, we’ll get busy designing & implementing surveys that matter to create premium experiences for your respondents and deliver quality responses.



Together, using your custom dashboard, we’ll track and measure responses to assess what’s working, what’s not, and make changes to continually improve. 


Nathan McCollough


Mark Smith

  • “Feedback is the breakfast of champions.”

    Ken Blanchard, Author
  • “Regular feedback is one of the hardest things to drive through an organization.”

    Kenneth Chenault, CEO and Chairman
    American Express
  • “Critique, feedback, reaction to one’s work or the way they have presented it, regardless of intention, is a gift.”

    Mark Brand, Social Entrepreneur & CEO
    Mark Brand Inc.
  • “I can grow as a leader only if I’m willing to accept feedback.”

    Jennifer Hyman, CEO and cofounder
    Rent The Runway
  • “Criticism may not be agreeable, but it is necessary. It fulfills the same function as pain in the human body. It calls attention to an unhealthy state of things.”

    Winston Churchill, Prime Minister of the UK
  • “Investing in management means building communication systems, business processes, feedback, and routines that let you scale the business and team as efficiently as possible.”

    Fred Wilson, Co-founder
    Union Square Ventures
  • “I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.”

    Elon Musk, Co-founder
    PayPal, Tesla Inc., Neuralink, The Boring Co., and Space X
  • “If you get honest feedback and do nothing about it, then the feedback will stop.”

    Alan Mulally, Engineer & Business Executive
  • “You need to know about customer feedback that says things should be better.”

    Bill Gates, Founder
    Microsoft Corporation
  • “We can’t just sit back and wait for feedback to be offered, particularly when we’re in a leadership role. If we want feedback to take root in the culture, we need to explicitly ask for it.”

    Ed Batista, Executive coach
  • “Listen to clients, employees, and peers and stay open to their ideas, feedback, and answers. Doing so is vital to the success of any leader.”

    Adena Friedman, President and CEO
  • “Once people take ownership over the decision to receive feedback, they’re less defensive about it.”

    Adam Grant, Psychologist and Author
  • “Employees who report receiving recognition and praise within the last seven days show increased productivity, get higher scores from customers, and have better safety records. They’re just more engaged at work.”

    Tom Rath, Consultant and Author
  • Big ideas developed in a vacuum are doomed from the start. Feedback is the essential tool for building and growing a successful company.”

    Jay Samit, Vice Chairman
  • “The single biggest problem in communication is the illusion that it has taken place.”

    George Bernard Shaw, Playwright, Critic, and Political Activist
  • “I believe in accessibility. I believe in honesty and a culture that supports that. And you can’t have that if you’re not open to receiving feedback.”

    Mindy Grossman, CEO
  • “Because we make ourselves deaf to feedback, because we overestimate our abilities, because we become consumed with ourselves, we end up subjecting ourselves not just to the inevitable stumbles or difficulties of life but catastrophic, painful failures.”

    Ryan Holiday, Author and Marketer
  • “You make decisions, take actions, affect the world, receive feedback from the world, incorporate it into yourself, then the updated ‘you’ makes more decisions, and so forth, ’round and ’round.”

    Douglas Hofstadter, Professor of Cognitive Science
  • “By creating a feedback culture within your office, you ensure that people continue to learn, grow, and challenge themselves.”

    Neil Blumenthal, CEO
    Warby Parker
  • “If you don’t get feedback from your performers and your audience, you’re going to be working in a vacuum.”

    Peter Maxwell Davies, Composer
  • “True intuitive expertise is learned from prolonged experience with good feedback on mistakes.”

    Daniel Kahneman, Psychologist and Economist
  • Leaders cannot work in a vacuum. They may take on larger, seemingly more important roles in an organization, but this does not exclude them from asking for and using feedback. In fact, a leader arguably needs feedback more so than anyone else.”

    Jack Canfield, Author
    Chicken Soup for the Soul
  • It is surprising how little most small business values the customers. A positive feedback from the customer is critical to your business, and what’s more important is their referral.”

    Fabrizio Moreira, Politician and Businessman
  • There is a huge value in learning with instant feedback.”

    Anant Agarwal, Computer Architecture Researcher & Professor
    Massachusetts Institute of Technology
  • “People who are digital native, they want to have real-time performance feedback. They want to understand where they are, what might happen, what their future is. And they want to understand that quickly in a very direct conversation.”

    Pierre Nanterme, CEO